We believe that playing an active part of community life is key for a domiciliary care company like us. Being visible, taking part, having conversations and a way for people to see and find us easily when they need advice and support for those who want to live independently at home. Incorporating plenty of community and fund raising events into our yearly schedule is a great way to do just that.
We regularly involve our admin, training and carer team, our associates and even our suppliers in local and regional activities. We want our brand values reflected through everything we do and find that teaming up with charities and business is a great way to do this. We’re also very lucky that our home city of York offers us lots of ways to get involved and one such highlight of York’s festival calendar is the Dragon Boat Challenge organised by the York Rotary Club.
Teaming up with York Blind and Partially Sighted Society and insurer Aviva, over the last two years we have co-sponsored the dragon boat ‘Blind Ambition’ and helped form part of the team. Teams consist of 16 paddlers, plus a drummer to keep time. Every paddler has a target sponsorship and, in York’s case there were 36 teams competing over the 250-metre stretch of the river Ouse. Over 15 years’ of dragon boat racing in the city, this year fund raising topped the £1 million mark for national and local charities.
The colourful spectacle regularly draws in the crowds to the centre of the city and this year was no exception. On Sunday 9th July hundreds flocked down to the riverbank on a glorious day to enjoy the stalls and the efforts of all the teams involved. There’s fancy dress to help supporters spot their teams adding to the carnival atmosphere and plenty of social media shared throughout the day to get as many people as possible down to the river and sharing the fun.
Riccall Care Training Section Manager Debora Smith said: “The Dragon Boat Challenge is a brilliant event for families, friends and work colleges to get involved in and raise funds for different charities. This is our second year of involvement with York Blind and Partially Sighted Society and we had lots of fun promoting Riccall Care and enjoying a great team building exercise as well!”
It’s great to to be part of such a citywide effort that attracts plenty of local press. Other activities we regularly undertake include, sponsoring ‘R U Taking the P’, to raise money for prostate cancer; a youth football team, a section of local woodland and our free monthly Care Café welcomes those living at home and their carers with specialist support from dementia trained carers. Supporting our community as well as working within it, goes a long way to engaging with all sorts or people, because no matter who we are, sooner or later either we, or those we know, will need care.
Watch a short clip of one of our dragon boat challenge heat here on our Facebook page.
For more information on the York Rotary Club Dragon Boat Challenge 2017.